Discover Giorgio Armani Beauty's latest innovation. Rouge D'armani Matte Lipstick features a non-drying formula that reinvigorates matte by combining an intense matte colour with maximum lasting comfort. Offering no compromise on comfort, it offers up to 50% more pigments than the traditional matte lipstick. Experience seductive matte lip colour with extra comfortable and weightless wear with long-lasting colour for hours in a single stroke."The new formula of Rouge d'Armani Matte is remarkable and has taken everything to a new level: intensity of colour, long lasting, vibrant but matte and with a weightless comfort. Used backstage, I can apply it hours before a show in the knowledge that it will stay put. And models won't beg for lip balm!"- Linda Cantello, Giorgio Armani International Make-Up Artist