The iconic Asahi Super Dry is Japan's most famous beer. But this was no accident, it was the result of extensive market research and scientific development in the late 1980s, code named'Project FX'. Asahi Breweries Limited discovered that consumers preferred a beer with a slightly higher alcohol content, a crisp aftertaste and less maltiness, because this paired better with food. So, they set about creating the ultimate highly carbonated pilsner inspired by the country's dry sake. Asahi (meaning'Rising Sun') Super Dry launched an entirely new genre of beer that many have tried and failed to replicate around the world. Asahi put this down to an attribute called'karakuchi'. This culinary term is formed of the Japanese characters for'pungent'and'mouth', and in beer refers to that magical dryness. If you haven't tried this legendary lager yet, then discovery is calling.£0.61 per 100.00ml