AVERY's collection of perfumes, devised by Celso Fadelli, has been created for niche perfumery enthusiasts, and the five different olfactory itineraries have been unconsciously guided by customers of Avery London. Starting with the letters that make up the word Avery, from A to Y, the ingredients that comprise the evolution of every fragrance have been chosen through an undeclared test of notes, carried out in the Avery Row shop. Nektar E Pure Perfume boasts an elusive freshness of fruit such as strawberries and plums, accompanied by scented flowers such as iris, freesia, jasmine and rose which are then enclosed within an intense final trail with a base of leather, Tonka bean and cedar wood.£32.67 per 10.00ml