This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Color Wow's Root Cover Up blends out grey seamlessly, masks dark roots and extends highlights without peroxide. This wonder mix can even be used to fill in hairlines and cover gaps to create the look of thicker hair. Water-resistant and non-sticky, this dark blonde shade is free of waxes, dyes and parabens.£140.48 per 10.00g