This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Color Wow's fast, easy, precise no-mess Root Cover Up mineral powder adheres to hair instantly. The water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat or swim. It's formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.£140.48 per 10.00g