This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Air Dry Foam is here to revolutionise your air dry. OUAI's innovative wash and wear formula enhances and encourages your natural wave patterns for more consistency while softening strands, fighting frizz and adding definition. Oh, and it's infused with kale extract for touchable texture that lasts. For those with wavy or curly hair, massage into damp hair, scrunch and go. Waves will dry in a perfect'beachy'shape without frizz or crunch.